Analytics built for SaaS — from signup to MRR.
Connect every visitor, signup, trial, and paid subscription. MetricMap shows you which marketing channel actually drives MRR — not just signups.
Metrics that matter for SaaS
Signup conversion rate
Visitors → free signups by channel
Trial-to-paid rate
Free signups → paying customers
MRR by acquisition source
Recurring revenue per channel and campaign
Customer LTV by channel
Long-term value across acquisition source
Churn rate
Monthly cancellation rate from Stripe
Common use cases
Find your best acquisition channel
See which channels drive customers that stick — not just signups that churn.
Justify ad spend
Tie every dollar spent on Google or Meta directly to MRR.
Improve trial conversion
Funnel analysis from signup to first activation event.
Recommended features
- Stripe revenue sync
- Multi-touch attribution
- Funnel analysis
- Cohort retention
FAQ
Why use MetricMap for SaaS?
Connect every visitor, signup, trial, and paid subscription. MetricMap shows you which marketing channel actually drives MRR — not just signups. It's privacy-first, GDPR-compliant, and connects directly to the tools SaaS teams already use.
How long does setup take for SaaS businesses?
Under 60 seconds. Paste one script tag, optionally connect Stripe or Shopify, and data starts flowing immediately.
Is there a free tier?
Yes. MetricMap has a generous free tier that covers most early-stage projects, with paid plans starting when you need more events or advanced features.