Marketing analytics built for long B2B sales cycles.

Multi-touch attribution across months-long deals. Connect first-touch ads to closed-won revenue, even when sales cycles span 90+ days.

Metrics that matter for B2B Companies

First-touch attribution

What got them in the door

Multi-touch journey

Every touchpoint before conversion

Lead-to-customer rate

Form fills → paying customers

Pipeline by source

Open opportunities per channel

Common use cases

Long sales cycle attribution

365-day attribution windows.

Account-based reporting

Aggregate visits by company domain.

CRM sync

Push attribution data to HubSpot or Salesforce.

Recommended features

• Multi-touch attribution
• Long attribution windows
• Account-based view
• CRM integrations

FAQ

Why use MetricMap for B2B Companies?

Multi-touch attribution across months-long deals. Connect first-touch ads to closed-won revenue, even when sales cycles span 90+ days. It's privacy-first, GDPR-compliant, and connects directly to the tools B2B Companies teams already use.

How long does setup take for B2B Companies businesses?

Under 60 seconds. Paste one script tag, optionally connect Stripe or Shopify, and data starts flowing immediately.

Is there a free tier?

Yes. MetricMap has a generous free tier that covers most early-stage projects, with paid plans starting when you need more events or advanced features.