Terms of Service

Effective Date: May 17, 2026

Welcome to MetricMap. By using our website and services, you agree to comply with the following terms.

1. Overview

MetricMap is a privacy-first web analytics tool designed for businesses to gain insights into their website performance and marketing channels. Users can sign up for a free account, with optional subscription plans available for advanced features and higher usage limits.

2. Accounts

To use MetricMap, you must provide accurate information, including your name and payment information (if subscribing to a paid plan). By subscribing, you agree to pay any applicable fees according to the pricing plan you select.

3. Free Account & Subscriptions

New users are eligible for a free account with basic analytics features. Advanced features and higher usage limits are available through subscription plans. If you choose not to subscribe, your free account will continue to function with the limitations of the free tier.

If your account remains inactive for an extended period, we reserve the right to delete your account and associated data in accordance with our data retention policies.

4. Data Collection

MetricMap is designed with privacy in mind. We collect minimal personal data necessary to provide our services. We collect non-personal data including cookies and IP addresses (anonymized) to provide analytics services and improve the user experience.

For more details about what data we collect and how we use it, please refer to our Privacy Policy and Data Processing Agreement.

5. Cookies, Data Usage, and GDPR Compliance

Cookies

MetricMap uses cookies to enhance user experience, for analytics purposes, and to track user behavior on your website. By using our service, you agree to our use of cookies as described in our Privacy Policy.

Data Collection and Usage

The data collected through our analytics software is used solely for analytics purposes. This includes tracking visitor behavior via cookies and anonymized IP addresses. We respect user privacy and are committed to protecting it. We do not sell any collected data to third parties.

For debugging or support purposes, particularly when assisting users with issues they report, authorized MetricMap personnel may need to access specific user data related to their account or usage to diagnose and resolve problems effectively.

GDPR Compliance and User Responsibilities

MetricMap is fully compliant with the General Data Protection Regulation (GDPR). As a user of MetricMap, you acknowledge that MetricMap acts as a data processor for any data collected via the script installed on your website, while you are the data controller.

As the data controller, you are responsible for:

  • Obtaining Explicit Consent: You must display a cookie consent banner and obtain explicit consent from your website visitors before collecting any data through our script (e.g., IP addresses, cookie-based data).
  • Providing Information to Users: You must inform your visitors about the nature of the data collected, its purpose (analytics), and how it will be used.
  • Facilitating Data Subject Requests: You are responsible for addressing GDPR-compliant requests, such as access to personal data, requests for data deletion, or restricting data processing.

MetricMap, as the data processor, will:

  • Process Data as Instructed: We will only process data in accordance with your instructions and the terms outlined in this agreement.
  • Ensure Data Security: We implement appropriate technical and organizational measures to protect the data we process on your behalf.
  • Assist with Compliance: MetricMap will assist you in meeting your GDPR obligations, such as responding to data subject requests.

For more details, please refer to our Data Processing Agreement.

6. Updates to Terms

We may update these terms from time to time to reflect changes in our services or legal requirements. You will be notified of any material changes via email to the address associated with your account. Continued use of MetricMap after such changes constitutes acceptance of the updated terms.

7. Governing Law

These Terms of Service are governed by and construed in accordance with applicable laws. Any disputes arising from these terms or your use of MetricMap will be resolved through appropriate legal channels.

By using MetricMap, you agree to these terms.

Questions about these terms? Contact us