# Analytics built for SaaS — from signup to MRR.

Connect every visitor, signup, trial, and paid subscription. MetricMap shows you which marketing channel actually drives MRR — not just signups.

## Metrics that matter for SaaS

### Signup conversion rate

Visitors → free signups by channel

### Trial-to-paid rate

Free signups → paying customers

### MRR by acquisition source

Recurring revenue per channel and campaign

### Customer LTV by channel

Long-term value across acquisition source

### Churn rate

Monthly cancellation rate from Stripe

## Common use cases

### Find your best acquisition channel

See which channels drive customers that stick — not just signups that churn.

### Justify ad spend

Tie every dollar spent on Google or Meta directly to MRR.

### Improve trial conversion

Funnel analysis from signup to first activation event.

## Recommended features

- Stripe revenue sync  
- Multi-touch attribution  
- Funnel analysis  
- Cohort retention

## FAQ

### Why use MetricMap for SaaS?

Connect every visitor, signup, trial, and paid subscription. MetricMap shows you which marketing channel actually drives MRR — not just signups. It's privacy-first, GDPR-compliant, and connects directly to the tools SaaS teams already use.

### How long does setup take for SaaS businesses?

Under 60 seconds. Paste one script tag, optionally connect Stripe or Shopify, and data starts flowing immediately.

### Is there a free tier?

Yes. MetricMap has a generous free tier that covers most early-stage projects, with paid plans starting when you need more events or advanced features.

## Get analytics built for SaaS

## Analytics for other industries

- [Analytics for Shopify Stores](/content/analytics-for/shopify/index.html)  
- [Analytics for Ecommerce](/content/analytics-for/ecommerce/index.html)  
- [Analytics for Agencies](/content/analytics-for/agencies/index.html)  
- [Analytics for Indie Hackers](/content/analytics-for/indie-hackers/index.html)  
- [Analytics for WordPress Sites](/content/analytics-for/wordpress/index.html)  
- [Analytics for Next.js Apps](/content/analytics-for/nextjs/index.html)  
- [Analytics for React Apps](/content/analytics-for/react/index.html)  
- [Analytics for B2B Companies](/content/analytics-for/b2b/index.html)