# Marketing analytics built for long B2B sales cycles.

Multi-touch attribution across months-long deals. Connect first-touch ads to closed-won revenue, even when sales cycles span 90+ days.

## Metrics that matter for B2B Companies

### First-touch attribution  
What got them in the door

### Multi-touch journey  
Every touchpoint before conversion

### Lead-to-customer rate  
Form fills → paying customers

### Pipeline by source  
Open opportunities per channel

## Common use cases

### Long sales cycle attribution  
365-day attribution windows.

### Account-based reporting  
Aggregate visits by company domain.

### CRM sync  
Push attribution data to HubSpot or Salesforce.

## Recommended features

- Multi-touch attribution  
- Long attribution windows  
- Account-based view  
- CRM integrations

## FAQ

### Why use MetricMap for B2B Companies?

Multi-touch attribution across months-long deals. Connect first-touch ads to closed-won revenue, even when sales cycles span 90+ days. It's privacy-first, GDPR-compliant, and connects directly to the tools B2B Companies teams already use.

### How long does setup take for B2B Companies businesses?

Under 60 seconds. Paste one script tag, optionally connect Stripe or Shopify, and data starts flowing immediately.

### Is there a free tier?

Yes. MetricMap has a generous free tier that covers most early-stage projects, with paid plans starting when you need more events or advanced features.